Search engine marketing encompasses an array of activities all centered around making your website more visible when someone uses a search engine. If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines’ results pages, or it will never deliver the value to your business that today’s economy demands.

Blue Frog proposes a fully integrated and holistic approach to search engine marketing, to exceed businesses requirements. The two main disciplines of search engine marketing are search engine optimization (SEO) and pay-per-click. (PPC)

While they are separate approaches, each compliment the other when combined in a single integrated marketing strategy. Our comprehensive solutions may answer your questions about this discipline down below.

Search Marketing Strategy

We will advise on the best approach, whether it's PPC, SEO or a combination, depending on the nature of your activity. We work closely with you to understand your unique businesses challenges & objectives, before developing a bespoke search engine marketing strategy for your brand.

Search Engine Optimization (SEO)

As one of the most profitable marketing solution in today’s economy, SEO will make you achieve long term visibility within the organic search results to deliver targeted traffic to your website on the long-term. Everyone wants to be top of the search results, but you have to deserve to be there. At Blue Frog, we work on making a website compliant to search engines’ algorithms, thus making you remarkable. 

Pay-Per-Click (PPC)

Pay-per-click advertising gives businesses the opportunity to appear within the search results immediately & provides the advertiser with complete control over the keywords, adverts & budget. The ability to track conversions & attribute value means it is one of the most effective ways at reaching your audience.

Content Marketing

Creating compelling & valuable content, both onsite & distributing it through a variety of online channels, is essential to reach your target audience & influence them. Our team will work with your brand, developing content strategy built around your own customer's personas & journey.

Social Media Strategy

We help you set clear social objectives without taking ownership or managing your accounts directly. This enables you to engage with your audience across social networks & platforms, developing meaningful relationships & influencing behaviors for your brand.

Analysis, Analytics & Reporting

We love to analyze data to find insights, whether it's about your users, customer journey or attribution. We believe this is the only way to get the very best out of your search engine marketing campaigns & understanding their real value.