Search Engine Optimization for Baidu

Search Engine Optimization in Chinese for Baidu, Google China, Soso and Sogou is a real challenge for both brands and E-Commerce retailers. Baidu takes into account proper localization such as Chinese encoding, local domains & hosting but because of its extensive paid program, Baidu also requires an entirely different level of integrated search marketing.

Today’s Baidu is more than a search engine. Like Google, Baidu has evolved into a large Internet ecosystem with a wide array of services and products, including: web search, pay-per-click advertising, and web mapping application, news, image, video, question-and-answer, web analytics, web browser, and web-based encyclopedia.

Our SEO expertise & services also cover optimization for Taobao, T-Mall, eTao and other Chinese vertical search engines. Baidu SEO matters because your potential customers use this search engine every day.

Keyword Mining & Keyword Base Setup

We use extensive sources to identify the most relevant keywords Chinese consumers use to explore your brand, products or services:

• Existing media vocabulary audit

• Historical web analytics data

• Competitor In-depth analysis

• Social Media Optimization

• Internet Word of Mouth (IWOM) monitoring

• Off-line focus groups

• Keyword Optimization

As a next step to develop your China Search Engine Marketing Keyword Repository, we rank keywords by their search volume and social media buzz volume, relevance to your site and their SEO difficulty to prioritize on the most ROI effective SEO keywords to optimize for.

On-site Search Engine Optimization of Your Chinese Web Page

Once the SEO keyword repository & priorities have been decided, on-site optimization of your website architecture, code and content starts. This includes URL & Meta-tag optimization, internal linking and Chinese SEO copywriting. We are also highly experienced with setting up your China sites Google & Baidu Webmaster tool accounts & if applicable product & shopping feeds to Google shopping/merchants center and Baidu shopping.

Baidu Offsite SEO & Online Reputation Management

Local hyperlinks to your Chinese site are one of the most important factors

to reach top search positions on Baidu, Google China, Soso and Sogou.

Our skills encompass a wide spectrum of highly effective SEO tactics such as:

• Indexation in relevant local directories

• Establishing ongoing link partnerships & exchanges

• Link Baiting Technics

• China BBS (Message Board) Marketing

• China SEO optimized press releases

• Blogger & online journalists relations

• Chinese article writing

• Blog content creation

• Development & distribution of Chinese infographics

At the same time, we make sure your social media marketing is integrated and aligned with SEO goals to create strong social signals across Chinese social networks and services about your website.