Market Research

We learn about your company, social presence, website and competitors, including:

• business understanding

• social audit

• target audience analysis

• Competitive analysis.

Strategy

Once we make sure we understand your business, your audience and your competitors, we will help you plan the strategy. We spot where your target audience is, listen to what they talk about, and find out what they are interested in. We make suggestions on the design of your Chinese social media profiles so they can effectively develop emotional connection between your brand and the target audience. We set the right speech and communication style, so your company can convey the messages to your customers efficiently and suitably…

Detailed tasks include:

• Social media profile design & optimization

• Content strategy

• Audience interaction strategy

• Key performance indicators

Implementation & Execution

• Content distribution across the selected Chinese social media platforms

• Target audience engagement

• Advertising campaign management

Analysis

We periodically conduct data analysis to evaluate the performance of the social media campaigns, and redefine and improve the strategy accordingly.

Chinese Social Media Websites We Cover :

• Microblog: Sina Weibo, Tencent Weibo, Netease Weibo, Sohu Weibo

• SNS: Renren, Douban, QZone, Kaixin, MySpace CN

• Q&A: Zhihu, Baidu Zhidao, iAsk, SoSo Wenda

• Video: Youku, Tudou, 56, Ku6

• LBS: Jiepang, Kai

• User Reviews (like Yelp.com): Dianping, Koubei

• Chat: WeChat, QQ, AIM