How We Analyze Websites
How do we analyze your website?
Find below what we pay attention to while auditing your website
Common SEO Issues
Title Tag (Meta)
The title tag is required in all HTML documents and it defines the title of the document. This tag displays the page title in browsers toolbar and in the search-engine results (SERPs). It also provides a title for the page when it is added to favorites. A descriptive title tag is important in helping search engines determine your web page's relevancy for certain keywords.
Description Tag (Meta)
The meta-description tag is meant to be a short and accurate summary of your page content. This description can affect your search engine rankings and can also show up directly in search engine results (and affect whether or not the user clicks through to your site).
Keywords Test (Meta)
The meta-keywords tag allows you to provide additional text for search engines to index along with the rest of what you've written on your page. Meta-keywords can emphasize a particular word or phrase in the main body of your text.
Most Common Keywords
Check the most common keywords & their usage (number of times used) on your web page. A safe keyword density should range between 2-4% for your targeted keywords.
Keyword Usage & Density
This describes if your most common keywords are used in your title, meta-description and meta-keyword tags. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
Keywords Cloud
The Keyword Cloud is a visual representation of keywords used on your website. This will show you which words are frequently used in the content of your webpage. Keywords having higher density are presented in larger fonts and displayed in alphabetic order.
<H1-H6> Heading Tags Status
This indicates if any H1 headings are used in your page. Heading tags are HTML tags than can help emphasize important topics and keywords within a page. Heading tags help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, Heading tags may still help define the topic of your page to search engines.
Robots.txt Test (G | B)
Search engines send out tiny programs called spiders or robots to search your site and bring information back so that your pages can be indexed in the search results and found by web users. If there are files and directories you do not want indexed by search engines, you can use the "robots.txt" file to define where the robots should not go. These files are very simple text files that are placed on the root folder of your website: www.yourwebsite.com/robots.txt.
Sitemap Test
This test checks if your website is using a "sitemap" file: sitemap.xml, sitemap.xml.gz or sitemapindex.xml. Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.
Favicon Test
Check if your site is using and correctly implementing a favicon. Favicons are small icons that appear in your browser's URL navigation bar. They are also saved next to your URL's title when bookmarking that page. They can help brand your site and make it easy for users to navigate to your site among a list of bookmarks.
Code to Text Ratio
Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience.
URL SEO Friendly Test
Check if your website URL and all links from inside are SEO friendly.
Broken Links Test
Check your website for broken links.
Other Links Test (Internal, External, Hyperlinks, etc…)
Google Analytics Test
Check if your website is connected with google analytics, and using an asynchronous version of Google Analytics tracking code.
Google PageRank Test
Check Google PageRank for your website. A Google PageRank (PR) is a measure from 0 - 10 and is determined by a proprietary mathematical formula that counts every link to a website as a vote. In essence, your website is put up against every other website with similar content and keywords in a popularity contest. Therefore, it is important for your website to acquire backlinks from other websites that are essentially giving a vote of confidence to your site.
Alexa PageRank Test
Check Alexa Rank for your website. Alexa Rank measures the traffic rate of your domain and is determined by the web information company Alexa. This company ranks sites based on the amount of traffic (over a period of three months) recorded from users that have the Alexa Toolbar installed, the lower your rating on Alexa the better. Meaning if you have a ranking under 100,000 then your website should be producing some good traffic. The traffic rank depends on the popularity of your website (the number of users who visit your site and the number of pages from your site viewed by those users).
Image Alt Test
Check all images from your webpage for alt attributes. If an image cannot be displayed (wrong SRC, slow connection, etc.), the alt attribute provides alternative information. Using keywords and human-readable captions in the alt attributes is a good SEO practice because search engines cannot really see the images. For images with a decorative role (bullets, round corners, etc.) you are advised to use an empty alt or a CSS background image.
Inline CSS Test
Check your webpage HTML tags for inline CSS properties. An inline CSS property is added by using the style attribute for a specific tag. By mixing content with presentation you might lose some advantages of the style sheets. Is a good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight and decreasing the code to text ratio.
Media Print Test
Check if your webpage is using media print CSS property for custom printability.
Search Engine Website Preview
This allows you to see how your webpage might look into a Google search results page. A Google search result use your webpage title, URL, and meta-description in order to display the information. If these elements are too long, Google will truncate their content. You are advised to set your webpage title up to 70 characters and your webpage description up to 160 characters.
Deprecated HTML Tags
Check if your webpage is using old, deprecated HTML tags. These tags will eventually lose browser support and your web pages will render differently. Check this list with all HTML tags.
Speed Optimizations
Page Objects (HTML, CSS, Scripts, etc…)
Check the full list of objects requested by your page. (Html files, CSS files, Scripts, Images and CSS Images)
Website IP Check
HTML Page Size Test
Check your page's HTML size. HTML size is the size of all the HTML code on your web page - this size does not include images, external JavaScript or external CSS files. This helps lead to a faster than average page load time.
# Of Site Backlinks
Check the number of links from other websites pointing towards yours
Page Cache Test
Check if your site is serving cached pages. Caches reduce server-load (since pages are generated less often), and speeds up page display (by caching page output vs compiling the PHP-page). Caches also reduce bandwidth requirements by up to 80%. Caching makes most sense for high traffic pages whose content does not change on every page view. Common caching methods are Quickcache and jpcache. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%.
Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and jpcache. Caching mechanisms also typically compress HTML, further reducing page size and load time.
Flash Test
Test if your website is using flash objects.
Nested Tables Test
Check if your site is using nested tables, which can slow down page rendering in the user's browser. This speeds up page loading time and optimizes the user experience.
Image Expiry Tag Test
Check if your page is using an image expiry tag, which specifies a future expiration date for your images. Browsers will see this tag and caches the image in the user's browser until the specified date (so that it does not keep re-fetching the unchanged image from your server). This speeds up your site the next time that user visits your site and requires the same image.
An expiry tag can help speed up the serving of your webpages for users that regularly visit your site and see the same images.
Doctype Test
Check for Doctype declaration. A document type declaration, or DOCTYPE, defines which version of (X) HTML your webpage is actually using and this is essential to a proper rendering and functioning of web documents in compliant browsers.
Frameset Test
Check if your website use frames. Frames are used by programmers to display a number of HTML documents at the same time. The user gets to see a complete web page, but visiting spiders just see a bunch of unrelated pages.
Site Loading Speed Test
It calculates the total load time of your site, the average loading speed is 5 seconds.
Server & Security Improvements
JS Minification Test
Check if your externals JS and CSS files are minified. Minification is the process of removing all unnecessary characters from source code without changing its functionality. These unnecessary characters usually include white space characters, new line characters, comments, and sometimes block delimiters, which are used to add readability to the code but are not required for it to execute. Removing those characters and compacting files can save many bytes of data and speed up downloading, parsing, and execution time.
This checks if any of external JavaScript files used in your page is minified in order to decrease the number of HTTP requests.
CSS Minification Test
This checks if any of external JavaScript files used in your page is minified in order to decrease the number of HTTP requests.
URL Canonicalization Test
Test your site for potential URL canonicalization issues. Canonicalization describes how a site can use slightly different URLs for the same page (for example, if http://www.example.com and http://example.com displays the same page but do not resolve to the same URL). If this happens search engines may be unsure as to which URL is the correct one to index.
Directory Browsing Test
Check if your server allows directory browsing. If directory browsing is disabled, visitors will not be able to browse your directory by accessing the directory directly (if there is no index.html file). This will protect your files from being exposed to the public. Apache web server allows directory browsing by default. Disabling directory browsing is generally a good idea from a security standpoint.
Libwww-Perl Access Test
Check if your server allows access from User-agent Libwww-perl. Botnet scripts that automatically look for vulnerabilities in your software are sometimes identified as User-Agent libwww-perl. By blocking access from libwww-perl you can eliminate many simpler attacks.
Server Signature Test
Check if your server signature is on. Turning off your server signature is generally a good idea from a security standpoint.
Plaintext Email Test
Check your webpage for plaintext email addresses. Any e-mail address posted in public is likely to be automatically collected by computer software used by bulk emailers (a process known as e-mail address harvesting). A spam harvester can read through the pages in your site and extract email addresses which are then added to bulk marketing databases and the result is more spam in your inbox.
Website IP Check
Check the IP address of your website.
IP Canonicalization Test
Test your site for potential IP canonicalization issues. Canonicalization describes how a site can use slightly different URLs for the same page (for example, if your site’s IP address and domain name display the same page but do not resolve to the same URL). If this happen search engines may be unsure as to which URL is the correct one to index.
Safe Browsing Test
Check if your website is listed with malware or phishing activity.
DNS Status & Health Check
Check & optimize your DNS configuration to increase server speed and resolve IT conflicts.
FTP Status & Health Check
Check & optimize your FTP server for faster sending and reception of emails.
Mobile Usability
Media Query Responsive Test
Test if your website implements responsive design functionalities using media query technique
Mobile Website Test
Test if you website has a customized mobile version available, compatible with any devices.
Social Medias
Social Media Check
Test if your website connects to at least one of the most important social networks.
Social Media Activity
Check the activity on social media networks of your website or URL. This activity is measured in total number of shares, likes, comments, tweets, +1, and pins and this activity covers only your URL and not social media accounts linked with your webpage. Search engines are increasingly using social media activity to determine which pages are most relevant for keyword searches. In order to increase your page rank and to increase revenue generated through organic search you are advised to increase your website social media engagement.
